Let’s face it – selling voice services isn’t what it used to be. The days of relying solely on PSTN connectivity and SIP trunking for revenue are fading fast. With the global SIP trunking market expected to shrink from $7.7 billion in 2023 to $6.3 billion by 2028 – an 18.2% dip, according to research firm Omdia1 – service providers and system integrators need to rethink their strategy. The good news? There’s a smarter, more profitable way forward.
Voice Is Evolving, Are You?
As enterprises shift their communications to cloud-based platforms like UCaaS and CCaaS, traditional calling services are being left behind. Why? Because modern businesses want flexibility, integration and a richer communications experience. Direct IP-based tools and mobile-first strategies are replacing the old-school PBX. In short, voice is no longer the star of the show – it’s just one part of a much bigger ensemble.
And that’s where the opportunity lies for the channel partner community.
Stop Chasing Minutes and Start Selling Value
New research from Cavell Group shows a big pivot underway. Right now, about 40% of service providers say their biggest revenue driver is telephony enablement (think minutes, numbers, termination). Another 20% rely on managed services. But when asked about the future, only 20% still see traditional telephony as their top moneymaker.2
So what are providers and partners betting on? Nearly half say that value-added services – analytics, provisioning and customer experience tools – are the real growth areas. And that’s exactly where AudioCodes comes in.
Your Ticket to the Value-Added Future
At AudioCodes, we’ve always believed that voice can do more. That’s why we’ve built a suite of powerful, cloud-ready solutions that go far beyond basic connectivity. Designed for Microsoft Teams and other leading UC platforms, our value-added services let you offer your customers smarter, richer communications tools – and bring in serious revenue while doing it.
⛏️ Here’s what’s in our toolbox:
Voca Conversational Interaction Center
A certified Microsoft Teams contact center built in Azure with ready-to-use conversational AI. Voca CIC easily scales to every Teams user across the company, whether it's the main service desk or departments beyond the contact center.
Meeting Insights
Don’t let valuable meeting content go to waste. Meeting Insights is an AI-powered intelligent meeting solution that captures, analyzes and organizes meetings, demos, webinars and presentations, turning them into searchable, shareable business intelligence.
Interaction Insights
Need rock-solid compliance call recording for Microsoft Teams? Interaction Insights has you covered. It’s a next-gen SaaS solution ideal for quality assurance, security and regulatory use cases.
Real Numbers, Real Revenue
Let’s put this into perspective. Imagine a customer with 1,000 unified communications users, including 150 contact center agents. By bundling connectivity with value-added services, a partner could earn nearly eight times more than traditional connectivity services alone. For a full and detailed explanation of these figures, and to find out how to earn this kind of revenue yourself, get our exclusive guide here.
Introducing AudioCodes Live Platform
The real game-changer? AudioCodes Live Platform – a cloud-native, multi-tenant service delivery engine built for UCaaS success. It handles everything from Direct Routing and Operator Connect PSTN connectivity to value-added apps that supercharge customer and employee experiences.
Certified for Microsoft Teams, Webex by Cisco and Zoom Phone, Live Platform is packed with automation tools for easy onboarding, simplified management and reduced operational overhead. Your customers get full control without needing an army of IT pros, and you get faster deployments with better margins.
Why Partner with AudioCodes?
AudioCodes is more than just a vendor, we’re your strategic growth partner with 30-plus years of voice innovation under our belt. If you’re a channel partner, our mission is simple – to help you build profitable new revenue streams in a cloud-first world. And with AudioCodes by your side, you can achieve all that and more.
1 Omdia, SIP Trunking CY2023 Data/Analysis and 2024–28 Forecast Analysis, 14 May 2024.
2 Cavell, Microsoft Report for Service Providers Q4 2024.
