Background
Grupo Familia (www.grupofamilia.com.co) is a Colombian consumer goods company and pulp and paper manufacturer with headquarters in Medellín. With Swedish investment from Svenska Cellulosa Aktiebolaget, Grupo Familia is a leader in the design, innovation, production and distribution of personal care products. The company has seven manufacturing facilities in four countries, and its products are marketed in more than 20 nations around the globe.
Grupo Familia was assisted in this project by Intergrupo (www.intergrupo.com), one of Colombia’s leading IT Consulting Service Providers. Intergrupo is an AudioCodes Gold Partner. With its business growing and presence expanding to different countries, Grupo Familia realized that its legacy communications platform was not sufficient for the needs of its employees. What was needed was a state-of-the-art unified communications (UC) platform that would ensure seamless communications between employees in all of its offices. Functionality such as online collaboration, presence monitoring and instant messaging were necessary to help the company boost its productivity and increase efficiency of its internal and external communications.
With the help of local system integrator Intergrupo, Grupo Familia decided to deploy Microsoft Skype for Business (formerly Lync) as its company-wide unified communications solution. Skype for Business/Lync ticked all the boxes as far as functionality and ease of use was concerned. It was very well received by employees in all the company’s departments and its positive effects could be felt throughout the organization.
One area which required particular attention was connecting the new platform to existing communications systems and networks. Despite the move to Microsoft UC, Grupo Familia still needed to maintain in its network a number of legacy devices, such as analog phones, fax machines and a RightFax fax server platform. These all needed to be able to communicate seamlessly with the new platform.
In addition, the company needed the UC solution to be able to deliver smooth interconnectivity with the local PSTN for inbound and outbound voice calls. Another challenge that required a solution was ensuring branch survivability in cases where the connection with Grupo Familia’s central servers was lost. Employees at Grupo Familia’s remote offices needed to have voice calling available in such circumstances.
-
![]()
Microsoft certified
Platforms certified by Microsoft
-
![]()
Seamless connectivity
Seamless connectivity between Microsoft UC and existing systems
-
![]()
Analog integration
Reliable analog phone and fax integration
-
![]()
Branch survivability
Survivability at remote branch offices
"A major advantage of deploying the AudioCodes Mediant 1000 was that we were able to standardize on a single platform that can be utilized in a variety of scenarios."
Results
After a limited proof of concept met with resounding success, Grupo Familia began to roll out the new UC solution to its other offices in Colombia and abroad. The company now benefits from full unified communications, complete with comprehensive enterprise voice capabilities.
Commenting on the successful deployment of AudioCodes’ solution in Grupo Familia’s network, Juan Esteban Jaramillo Jiménez, IT Manager at Grupo Familia said, “A major advantage of deploying the AudioCodes Mediant 1000 was that we were able to standardize on a single platform that can be utilized in a variety of scenarios. Having one robust hardware platform that both provides seamless connectivity with the PSTN and can be deployed as an SBA simplifies network management and reduces our training and support requirements.”
